Web
Roadmap
Not
sure where to head with your Web and Internet Marketing
efforts?
Try
our Web Roadmap. The Web Roadmap combines our Website
Plan and Internet Marketing Plan into one comprehensive
map for the future. We conduct valuable and insightful
market research, develop recommendations for site design,
navigation, and technical elements, outline steps for
launching an Internet Marketing program, and provide
suggestions for launching and managing your Web effort.
The Web Roadmap may include any of the following components:
Market
Research: Conduct comprehensive market research
that focuses on your customers and competitors and confirms
or identifies new user goals and a Website strategy.
-
Analyze online competition (up to 5 included) and
outline competitive advantage and best practices
- Survey
target audience (up to 15 included)
- Analyze
current site statistics
- Define
target markets and user goals
- Identify
Website objectives and goals
Site
Design & Technical Elements: Develop a checklist
for recommended usability improvements to engage your
user with compelling design and sound technology.
- Recommend
home page improvements
- Recommend
content improvements
- Recommend
navigation and site map improvements (or develop new
site map and wire frame up to 10 pages)
- Review
and test interactive components (search, e-commerce,
forms, etc.)
- Recommend
design improvements (navigation, colors, artwork,
fonts, animation, etc.)
- Identify
potential technical improvements
- Review
site for consistency in content and design
Internet
Marketing: Develop Internet marketing strategies
and action plan to drive qualified traffic to your Website.
- Define
search engine strategies
- Perform
keyword and ranking analyses
- Provide
Search Engine Optimization (SEO) recommendations
- Outline
online advertising campaign strategy
- Define
opt-in e-mail newsletter approach
- Identify
appropriate online marketing channels, including related
online magazines, blogs, discussion groups, portals,
affiliate marketing, reciprocal linking, etc. to get
the word out.
- Recommend
statistical monitoring program
- Coordinate
with offline marketing efforts
Web
Launch & Management: Develop processes for launching
and managing your Website.
- Recommend
an effective Web team
- Identify
appropriate Web policies and procedures
- Develop
a Web launch plan
Investment:
From $7500
Get
Started Now! Call Intuitive Websites
at 719-481-4040 now or email us at info@intuitivewebsites.com.
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