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Content rules on the Internet. It is what drives visitors to explore more, stay on the site, and come back. It is what creates customer loyalty and trust. It is what helps drive natural search engine rankings. Users are looking for content.
Writing for the Web.
At Intuitive Websites, we follow a few simple Web style rules to guide our writing process:
- Write for the reader. Your customer is looking for value-added content that is easy to read and provides them the information they are looking for.
- Consider the search engines but don't focus on them. Avoid using so many keywords and phrases that the content is unreadable. Instead, seamlessly integrate well-researched keywords and phrases that accurately reflect the page's topic.
- Avoid fluff. Do customers really believe that you.....? Do they search on terms such as "state-of-the-art?" If you want slick, let them download your brochure, but don't make them wade through it online.
- Embrace simplicity. Create content that is simple, clear. easy to scan, and readable.
We start where you are...we can update your current Website copy, write appropriate content for the Web from your marketing materials, or even interview your staff to gather the content where none exists. We incorporate your search engine optimization strategies (keywords and phrases) into well written content that appeals to your users. Our services include the following:
Website Copywriting Services:
- Copyediting: Editing your current Website copy for style, grammar, and usability.
- Copywriting: Developing new Website content from marketing materials, interviews, research, etc.
- Search Engine Optimization Copy Editing: Editing your copy to optimize your site for the search engines.
Investment: From $135/hour or...
Between $250-$850/page depending on services required
Get Started Now!
Call Intuitive Websites at 719-481-4040 now or contact us.
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Tip
Tips from Strunk & White's classic, The Elements of Style, which apply aptly to writing on the Web:
"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason a drawing should have no unnecessary lines and a machine no unnecessary parts."
"Avoid the elaborate, the pretentious, the coy, and the cute. Do not be tempted by a twenty-dollar word when there is a ten-center handy, ready and able."
"When you overstate, the reader will be instantly on guard, and everything that has preceded your overstatement as well as everything that follows it will be suspect in his mind because he has lost confidence in your judgement or your poise."
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