Content rules on the Internet. It is what drives visitors to explore more, stay on the site, and come back. It is what creates customer loyalty and trust. It is what helps drive natural search engine rankings. Users are looking for content.

Writing for the Web

At Intuitive Websites, we follow a few simple Web style rules to guide our writing process:

• Write for the reader. Your customer is looking for value-added content that is easy to read and provides them the information they are looking for.
  
• Consider the search engines but don't focus on them. Avoid using so many keywords and phrases that the content is unreadable. Instead, seamlessly integrate well-researched keywords and phrases that accurately reflect the page's topic.
  
• Avoid fluff. Do customers really believe that you.....? Do they search on terms such as "state-of-the-art?"  If you want slick, let them download your brochure, but don't make them wade through it online.
  
• Embrace simplicity. Create content that is simple, clear. easy to scan, and readable.

We start where you are...we can update your current Website copy, write appropriate content for the Web from your marketing materials, or even interview your staff to gather the content where none exists. We incorporate your search engine optimization strategies (keywords and phrases) into well written content that appeals to your users. Our services include the following:

Website Copywriting Services

• Copyediting: Editing your current Website copy for style, grammar, and usability.
• Copywriting: Developing new Website content from marketing materials, interviews, research, etc.
• Search Engine Optimization Copy Editing: Editing your copy to optimize your site for the search engines.

Investment: From $135/hour or...

Between $250-$850/page depending on services required

Get Started Now!

Call Intuitive Websites at 719-481-4040 now or contact us.

Build an Intuitive Website that Works Seamlessly

If you don't have the technical expertise to build your own site, Intuitive Websites provides Website development services as well. As with our other services, we focus on the value your Website needs to bring to your customers first...then the functionality that needs to seamlessly work in the background.  We work with you to choose the development technology that meets your needs. Looking for the ability to update your own Website with ease? With a Content Management System (CMS), you no longer have to wait on an "outside" Web team to make Website changes.

A good Website should provide the features your users want, work seamlessly in their eyes, and be easy for you to update yourself!

Our Content Management Systems (CMS) makes creating and updating your Website an easy task, with all the back end functionality you need for users to accomplish their objectives while visiting your site.

Standard CMS Package

The standard CMS Website provides secure access that allows non-technical users the ability to edit content from a Web browser. With a CMS, you can:

• Add new pages
• Edit existing pages
• Modify your navigation menus
• Manage who will edit content
• Add images, media, flash, and documents

Additional features include auto-generated breadcrumbs, site map page, site search functionality, and a search-engine friendly architecture. Within the Administrator login area, you have the ability to manager users and roles, limit administrator functionality, manage pages and navigation, and edit Website styles. 

A-La-Carte Features:

• Banner ads
• Event calendar and registration
• Polls
• Photo gallery
• Blog
• Client portal (file sharing/content)
• Email marketing package including: HTML email editing, sending, opt-in/opt-out subscriber management, subscriber signup, tracking and reporting, online newsletter editing capability

e-Commerce CMS Packages

If you are interested in online retailing, the ecommerce package includes all of the elements in the standard CMS plus the following:

• Built-in shopping cart with secure checkout
• Ability to configure taxes, shipping, and payment choices
• Customer accounts with order tracking
• Administrative features
• Featured and clearance product displays
• Internet payment gateway integration
• Invoice generation, order confirmation and shipping notification emails
• Order processing
• Packing slip and mailing label generation
• Product search and product/category navigation
• Quantity pricing discounts
• Reports

You can also add e-commerce a-la-carte features such as affiliate programs, best-sellers display, promotional codes, enhanced email capabilities, products also purchased display, store locator, and more.

Investment: From $3,000

 

Not sure where to head with your Web marketing efforts? Try our Website Roadmap. Based on sound usability and design principles, user research, and competitive analysis, the Website Roadmap outlines a complete strategy for developing an intuitive Website. We conduct valuable and insightful market research, develop recommendations for site design, navigation, and technical elements, outline steps for launching an Internet Marketing program, and provide suggestions for launching and managing your Web effort. The Website Roadmap may include any of the following components:

Market Research

Conduct comprehensive market research that focuses on your customers and competitors and confirms or identifies new user goals and a Website strategy.

• Analyze online competition (up to 5 included) and outline competitive advantage and best practices
• Survey target audience (up to 15 included)
• Analyze current site statistics
• Define target markets and user goals

Identify Website objectives and goals

Site Design & Technical Elements

• Develop a checklist for recommended usability improvements to engage your user with compelling design and sound technology.
• Recommend home page improvements
• Recommend content improvements
• Recommend navigation and site map improvements (or develop new site map and wire frame up to 10 pages)
• Review and test interactive components (search, e-commerce, forms, etc.)
• Recommend design improvements (navigation, colors, artwork, fonts, animation, etc.)
• Assess current Web technical infrastructure
• Review site for consistency in content and design

Internet Marketing

Develop Internet marketing strategies and action plan to drive qualified traffic to your Website.

• Define search engine strategies
• Perform keyword and ranking analyses
• Provide Search Engine Optimization (SEO) recommendations
• Outline online advertising campaign strategy
• Define opt-in e-mail newsletter approach
• Identify appropriate online marketing channels, including related online magazines, blogs, discussion groups, portals, affiliate marketing, reciprocal linking, etc. to get the word out.
• Recommend statistical monitoring program
• Coordinate with offline marketing efforts

Web Launch & Management

Develop processes for launching and managing your Website.

• Recommend an effective Web team
• Identify appropriate Web policies and procedures
• Develop a Web launch plan

Investment: From $5,500

Get Started Now!
Call Intuitive Websites at 719-481-4040 now or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Wondering what your Web visitor is thinking? Now is the time to find out.

At Intuitive Websites, we believe that the success of your Website is defined by understanding your site users. As such, our comprehensive market research is designed to provide you a glimpse inside the head of the Web user. Our market research services include the following:

User Testing

Discover What Users Are Really Thinking

To find out what users are really thinking, consider asking them in a user testing session! User testing gathers relevant, detailed data directly from your Website visitors by watching them interact with your Website and attempt to accomplish tasks. Intuitive Websites recruits users, develops an appropriate interview guide, conducts the user sessions and develops findings and recommendations to use in your Website strategy. User testing is one of the best research methods for discovering the effectiveness of your Website strategy. Click here for more information. From $4,500

Telephone, Online & Email Survey

Find Out Quick Hits To Build or Improve Your Website

To gather user input quickly and effectively, a telephone, online or email survey will get results. Intuitive Websites' services include development of an appropriate survey that gathers the most critical information you need to develop or improve your Website. Surveys work well when you would like to receive a larger response on a fewer number of questions and receive more quantitative data (although qualitative data from open-ended questions can be collected as well). From $2,500

Focus Groups

Experience User Reaction to Your Web Initiatives...Live!

Be ready to be surprised! Your Website visitors provide priceless feedback about improving your online brand and how to convert site visitors into sales. Intuitive Websites brings together groups of targeted Website visitors and gathers their viewpoints on a variety of issues related to your business and online marketing efforts. For brainstorming site navigation, gathering feedback for pilot designs, or reviewing content, focus groups provide an excellent way to better understand how your customers expect to use your Website. From $2,500

Get Started Now!

Call Intuitive Websites at 719-481-4040 or visit our contact us page.

Looking to ramp up your Internet Marketing efforts for your Website? Based on sound usability and design principles, the latest Internet marketing strategies, and competitive analysis, the Internet Marketing Plan recommends strategies for driving targeted visitors to your site, as well as ensuring your site is ready to convert them into leads and/or customers. The Internet Marketing Plan may include any of the following components:

Competitive Analysis

Find out how your online presence measures up against your competitors. A Competitive Analysis provides you with insights and best practices to create or improve your Website.

Website Roadmap

Website Roadmap outlines a complete strategy for developing an intuitive Website and may include any of the following components:

• Market Research
• Identify Website objectives and goals
• Internet Marketing
• Web Launch & Management

Website Review

Do you have a Website and are you looking to make small changes that net big results? the Website Review outlines an improvement strategy for a more intuitive Website. The Website Review may include any of the following components:

• Market Research
• Site Design & Technical Elements
• Internet Marketing

Market Research

Conduct comprehensive market research that focuses on your customers and competitors and will identify your most powerful Internet marketing strategy.

• Analyze online competition, competitive advantage and best practices
• Analyze current site statistics
• Identify target markets and user goals

Site Design & Technical Elements

Identify obvious usability and design barriers to converting visitors into customers.

• Design improvements
• Content improvements
• Navigation/site map recommendations
• Interactive improvements

Internet Marketing to Drive Traffic

Develop Internet marketing strategies and action plans to drive qualified traffic to your Website.

• Define search engine strategies
• Perform keyword and ranking analysis
• Provide Search Engine Optimization (SEO) recommendations
• Outline online advertising campaign strategy
• Define opt-in e-mail newsletter approach
• Drive traffic with blogs, podcasts, portals, affiliates, linking and more
• Recommend statistical monitoring program
• Coordinate with offline marketing efforts
• Learn how to leverage social marketing

Investment: From $4,500

Get Started Now!

Call Intuitive Websites at 719-481-4040 now or visit our contact us page.

How does your online presence measure up against your competitors? Find out now. A Competitive Analysis provides you with insights and best practices to create or improve your Website.  This service includes:

• Confirm Web goals and objectives
• Identify up to 10 competitors
• Analyze competitors' home page, navigation, conversion strategy, content, and design
• Identify best practices to leverage for Website design, content, and feature/function improvements
• Identify search engine strategies and rankings
• Review paid advertising on Google and Yahoo
• Analyze eCommerce systems and other interactive elements
• Develop a checklist of recommendations to gain a online competitive edge

Investment: From $2,500

Get Started Now!

Call Intuitive Websites at 719-481-4040.

Do you have a Website and are you looking to make small changes that net big results? The Website Review is the place to start. Based on sound usability and design principles, user research, the latest Internet marketing strategies, and competitive analysis, the Website Review outlines an improvement strategy for a more intuitive Website. The Website Review may include any of the following components:

Market Research

Conduct comprehensive market research that focuses on your customers and competitors and confirms or identifies new user goals and a Website strategy.

• Analyze online competition (up to 5 included) and outline competitive advantage and best practices
• Analyze current site statistics
• Define target markets and user goals
• Identify Website objectives and goals

Site Design & Technical Elements

Develop a checklist for recommended usability improvements to engage your user with compelling design and sound technology.

• Recommend home page improvements
• Recommend content improvements
• Recommend navigation and site map improvements (or develop new site map and wire frame up to 10 pages)
• Review and test interactive components (search, e-commerce, forms, etc.)
• Recommend design improvements (navigation, colors, artwork, fonts, animation, etc.)
• Identify potential technical improvements
• Review site for consistency in content and design

Internet Marketing

Review current online marketing methods and identify recommendations for improvement.

• Review site optimization and identify improvements
• Research keywords and phrases
• Review online advertising campaign and make recommendations for improvement
• Identify any additional online marketing methods that could drive traffic and increase conversions

Investment: From $4,500

Get Started Now!

Call Intuitive Websites at 719-481-4040 now or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Is your Website easy to use? How hard do you make your users work? Does the Website convert users into customers?  What is the ROI from the Website?  These questions and much more are answered in our Web performance program.

To ensure ongoing success and continuously enhance your Website, it is important to understand your users and how they experience your site. Intuitive Websites provides user testing, heuristic consultant-based reviews and statistical-based analytics to uncover how your users are truly interacting with your Website.

    * Monthly Web Performance Consulting:
      Monitor Web Performance to Increase Conversions
      Staying on top of the dynamic changes on the Web and the your Website visitors is critical to successful Internet marketing. Monthly Web Performance Consulting services review search engine results, pay per click stats, Google analytics and much more to help keep your Web marketing efforts on track and sustain solid conversion rates from the Website. More>

    * User Testing:
      Get A Reality Check on the Effectiveness of Your Website
      Nothing can improve your site more than getting actual users to perform tasks on the site and tell you what works and what doesn't. Our affordable user testing services provide these valuable insights. Individuals in your target market are brought to a mobile user testing lab in their home town and asked to perform tasks and provide feedback on your Website. Complete reporting and documentation of the process is included along with detailed recommended site improvements. More>

    * Web Analytics:
      Make the Numbers Work for You
      If you don't have Web statistics and/or don't know what to make of all the reports and numbers, consider a Web Analytics program.  We recommend Google analytics.  More than just understanding how many visitors came to your site, Web  analytics provide unique insight into the types of customers you have, how they are interacting with the site, and whether or not they are accomplishing their goals--all with the goal of providing direction and recommendations to improve the user experience. More>

    * Market Research:
      Get Inside the Head of Your Website Visitor
      Wondering what your Web visitor is thinking?  Effective market research can get you inside information that yields a great return on your investment!  Intuitive Websites conducts user interviews, online and email surveys, and focus groups. More>

    * Website Review:
      Discover Over 100 Ways to Improve Your Website
      Got a site and just want some feedback? A Website Review will provide a detailed review and a comprehensive set of recommendations that can help you improve the design and usability of your site. This includes a strategic focus for the site, competitive analysis, navigation, graphics, a detailed site map and more. More>

    * Online Website Review:
      Check Your Website for 50 Usability Principles Today
      If you don't have enough budget or resources to tackle user testing or a comprehensive consultant-based review, this 50 point questionnaire will allow you to receive an automated analysis of your Website. Based on your responses to a series of questions, a personalized and current set of Web design and usability recommendations will be prepared for you. These recommendations are based on years of experience in Internet marketing and user testing reviews and will provide numerous opportunities for you to improve and enhance your Website. Buy now for only $99>

Get Started Now!
Call Intuitive Websites at 719-481-4040 now or contact us.

This is our most popular program for good reason.  It provides our clients with excellent ROI as they partner with Intuitive Websites to get results for their site.

The Web Performance Consulting program is comprised of consulting sessions with key team members to evaluate all the available Website stats and make recommendations to improve Website performance and traffic. We review what is working and getting visitors to the site and what those visitors are doing.  These sessions may be the most important part of our services because they insure long-term success online and drive conversions. The program includes:

• Search Engine Optimization (SEO)
• Key word research
• Google Analytics stats set-up and monitoring
• Pay-Per-Click (PPC) on Google AdWords.
• Usability and conversion recommendations
• Website updates
• Design recommendations
• Content suggestions
• Complete reporting, analysis and recommendations
• Email marketing strategies
• Navigation and site map development
• Use of video and other media
• Much more...

Whatever it takes to get results from your Website!

Every client is different and will have a different set of needs in this area. Some clients have a well-implemented strategy and need regular feedback from an outside set of eyes and others are starting from scratch.  Call us today to find out if there is a fit, we will gladly make your first session free of charge.

Investment: Starting at $500 per month

Get Started Now!

Call Intuitive Websites at 719-481-4040 now or visit our contact us page.

Does your design result in a mouse click away or a mouse click to stay?  In less than one second, users can make up their minds that your site is cool and useful or not worth their time.

Intuitive Websites’ cool sites are designed to create an intuitive experience for your users that engages them to stick around.


Design Based on Usability Principles.
Our Website designs are built based on sound usability and design principles, and for each design we collaborate with you to:

    * Confirm company Website goals and objectives.
    * Identify target customers and their goals and objectives.
    * Incorporate brand identify standards into the design.
    * Leverage competitive best practices and market research.
    * Ensure that design compliments your content and not overwhelms it.

Our Website Graphic Design Package:

    * Three home page comps
    * Two secondary page comps
    * Style guide
    * Three rounds of revisions

Designs can be provided in PSD formats, or HTML templates can be created.  Our designs can be built in a CMS (Content Management System) which allows anyone to edit the Website from any browser with a user name and password.  Your project can be completed in Joomla CMS, Microsoft .NET CMS or standard HTML.  Our preferred shopping cart software is ShopSite Pro. Contact us for more information.

Investment: From $3,600

Get Started Now!
Call Intuitive Websites at 719-481-4040 now or contact us.

Web analytics and stats are the visual benchmarks that indicate success. Most Websites have stats, but the problems are the interpretation of those stats and taking the right steps to improve results.

• We research and stay on top of the latest trends in Web stats and offer our clients the best available products.
• We prepare visual reports that help explain the data and from that make specific recommendations to improve your Web marketing efforts.
• We meet monthly with our clients to review these stats and use them as the guide to Web success.

Below are a few pages from a sample Google Analytics report. Call us today and we will run a report and free analysis of your Website. Contact us at 719-481-4040 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Sample Google Analytics Reports

Uncover 80% of your Websites' issues. 

Analyzing just 5-7 users will provide you with valuable insights regarding general Website usability, as well as how your visitors and customers understand the marketing message, use the Internet, and interact with your Website.  Uncover and remove barriers to success with usability testing that pays for itself many times over.

Mobile user testing saves money.

Our unique mobile user testing approach maximizes cost-savings while maintaining high-level results. Each 45-minute testing session takes place in a conference room, hotel, or other client-based facility. Our experienced facilitators engage personally with the user and carefully guide the session through the chosen scenarios to gather valuable data. Meanwhile, our user testing application captures the users’ site interaction and a picture-in-picture video of the user.

Our Four step process works like this:

Step One: Definition

Intuitive Websites meets with your staff, collaborating to define the user testing processes including discovery, objectives, methodology, user profiles, test attributes, questionnaires, locations, demographics, and other testing instruments as needed. Areas of testing may include, but are not limited to:

• Ability to find the Website and first impressions
• Task completion time and accuracy
• Reactions to navigation, content, photos, graphics and design
• Emotional responses how the user feels about the site and the tasks
• Brand awareness
• Likelihood to use the Website again/recommend to others
• And more…

Intuitive Websites works with you to develop a comprehensive list of touch points and scenarios/tasks that should be addressed by user testing, as well as gain a thorough understanding of your priorities for the test.

Step Two: Recruitment

Getting the right users for the study is often the most difficult part of the research.  Intuitive Websites works with you to identify the target audience for the test, recruit users, schedule the test, and confirm participation.

Step Three: Session Management and Moderation

Each individual user testing session takes place in a hotel, conference center or at other facilities with a location to be determined based on the best opportunities for facilitation of the tests and to locate and recruit desired test participants. We test one user at a time and sessions last about 45-60 minutes. An Intuitive Websites facilitator monitors, records and views the user’s progress through each task. At the beginning of each session, the facilitator will orient the user to the purpose of the session, provide a questionnaire to collect demographic data, and obtain authorization signatures for their participation. At the end of the session, users are usually paid a minimum of $50 cash for their time and provided with a small token of appreciation from your company.

Additionally, one client representative can view the user testing session on-site, with others attending live via a remote screen sharing and conference call capabilities. Using their own computers, each observer will also be able to add text notes and flag important moments of the test session, enabling team insights to be captured and integrated into the analysis and reporting. The entire session will be recorded in digital format and can be reviewed at any time.

Step Four: Reporting

The user tests will be reviewed and analyzed and a detailed report will be prepared and presented to you. Intuitive Websites will summarize quantitative data from the questionnaire and analyze key issues/challenges and overall emotional reactions of users. Our comprehensive reporting includes the following:

• Executive Summary: A high-level review of the report findings and recommendations
• Task Issues & Recommendations: A detailed analysis of each task, identifying key issues users encountered, based on both quantitative and qualitative data captured, and recommendations for improvement
• Key User Successes & Challenges: A brief outline of successes and challenges user-by-user, with quotes from users
• Recommendations Checklist: A practical list for efficiently implementing recommendations
• Wireframe Recommendations: A visual representation of design/layout recommendations (if appropriate)
• User Videos: A digital recording of each user session capturing their screen interactions with a picture-in-picture feature to view the user interacting with the Website
• Highlight Video: A picture-in-picture video that captures overall key users issues and challenges

Investment: From $4,500

Get Started Now!

Call Intuitive Websites at 719-481-4040 now or visit our contact us page.

Strong placement yields strong results.  Whether you are rank high in natural search engine results or create compelling paid search advertising, visibility in the search engines equals traffic.  Intuitive Websites creates long-term search engine marketing strategies that get results. We do not offer quick fixes or gimmicks.  Avoid rogue Search Engine Optimization (SEO), check out this Google article to learn more, and look for ethical and holistic approaches that focus on using appropriate keywords with great value-added content.

Search Engine Optimization Services

Search Engine Optimization (SEO) Launch Guide

If you are not investing in a complete Internet Marketing Plan, keyword research is necessary at a minimum to ensure you incorporate the right keywords and phrases into your site.  The SEO Launch Guide provides comprehensive keyword research, combined with a best practices review of your competitors' rankings and recommendations for optimizing key pages on your site. From $1,000

Search Engine Optimization

Optimizing your site is critical to improving your rankings in the search engines.  More art than science, effective optimization creates a Website that is intuitive to your visitors, adds the keywords the search engines are looking for in your code, and carefully incorporates the keywords and phrases into the content. We take care to keep your brand is secure and maintain focus on the user.  From $250/page

SEO Review

A great starting point is a detailed review of your current SEO program.  Our consultants will prepare a comprehensive report on what is working on your Website in the search engines and a complete set of recommendations for improving the site's search engine rankings. This works if you have a current SEO strategy that you are looking to improve upon. From $1,500.

Paid Search Marketing Campaigns

Pay-Per-Click Campaign Development & Management

Intuitive Websites sets up and manages online advertising programs with Google and Yahoo. We set up key phrases and ad groups in structured campaigns in order to maximize click-throughs, conversions, and account management and tracking. We also provide copywriting services to build advertising content that gets results.

Landing Pages

An effective landing page is critical to increasing conversions from paid listings. You have just a few seconds to convert a click-through to a prospective buyer. Intuitive Websites can develop specially optimized landing pages to help convert visitors into buyers. These landing pages are user-oriented, keyword-rich pages that showcase selected products related to your advertising campaign.  

Interested in outsourcing the monitoring and/or management of your Search Engine Marketing efforts? Our Web Performance Consulting program can provide ongoing monitoring, reporting, and recommendations for site improvements to keep your Web marketing efforts on track and sustain solid conversion rates from the Website.

Contact us today to learn more.

Does your design result in a mouse click away or a mouse click to stay?  In less than one second, users can make up their minds that your site is cool and useful or not worth their time.

Intuitive Websites’ cool sites are designed to create an intuitive experience for your users that engages them to stick around.

Design Based on Usability Principles.

Our Website designs are built based on sound usability and design principles, and for each design we collaborate with you to:

• Confirm company Website goals and objectives.
• Identify target customers and their goals and objectives.
• Incorporate brand identify standards into the design.
• Leverage competitive best practices and market research.
• Ensure that design compliments your content and not overwhelms it.

Our Website Graphic Design Package:

• Three home page comps
• Two secondary page comps
• Style guide
• Three rounds of revisions

Designs can be provided in PSD formats, or HTML templates can be created.  Our designs can be built in a CMS (Content Management System) which allows anyone to edit the Website from any browser with a user name and password.  Your project can be completed in Joomla CMS, Microsoft .NET CMS or standard HTML.  Our preferred shopping cart software is ShopSite Pro. Contact us for more information.

Investment: From $3,600

Get Started Now!

Call Intuitive Websites at 719-481-4040 now or contact us.

Uncover 80% of your Websites' issues.  
Analyzing just 5-7 users will provide you with valuable insights regarding general Website usability, as well as how your visitors and customers understand the marketing message, use the Internet, and interact with your Website.  Uncover and remove barriers to success with usability testing that pays for itself many times over.

Mobile user testing saves money.
Our unique mobile user testing approach maximizes cost-savings while maintaining high-level results. Each 45-minute testing session takes place in a conference room, hotel, or other client-based facility. Our experienced facilitators engage personally with the user and carefully guide the session through the chosen scenarios to gather valuable data. Meanwhile, our user testing application captures the users’ site interaction and a picture-in-picture video of the user.

Our Four step process works like this:

Step One: Definition
Intuitive Websites meets with your staff, collaborating to define the user testing processes including discovery, objectives, methodology, user profiles, test attributes, questionnaires, locations, demographics, and other testing instruments as needed. Areas of testing may include, but are not limited to:

    * Ability to find the Website and first impressions
    * Task completion time and accuracy
    * Reactions to navigation, content, photos, graphics and design
    * Emotional responses how the user feels about the site and the tasks
    * Brand awareness
    * Likelihood to use the Website again/recommend to others
    * And more…

Intuitive Websites works with you to develop a comprehensive list of touch points and scenarios/tasks that should be addressed by user testing, as well as gain a thorough understanding of your priorities for the test.

Step Two: Recruitment
Getting the right users for the study is often the most difficult part of the research.  Intuitive Websites works with you to identify the target audience for the test, recruit users, schedule the test, and confirm participation.

Step Three: Session Management and Moderation
Each individual user testing session takes place in a hotel, conference center or at other facilities with a location to be determined based on the best opportunities for facilitation of the tests and to locate and recruit desired test participants. We test one user at a time and sessions last about 45-60 minutes. An Intuitive Websites facilitator monitors, records and views the user’s progress through each task. At the beginning of each session, the facilitator will orient the user to the purpose of the session, provide a questionnaire to collect demographic data, and obtain authorization signatures for their participation. At the end of the session, users are usually paid a minimum of $50 cash for their time and provided with a small token of appreciation from your company.

Additionally, one client representative can view the user testing session on-site, with others attending live via a remote screen sharing and conference call capabilities. Using their own computers, each observer will also be able to add text notes and flag important moments of the test session, enabling team insights to be captured and integrated into the analysis and reporting. The entire session will be recorded in digital format and can be reviewed at any time.

Step Four: Reporting
The user tests will be reviewed and analyzed and a detailed report will be prepared and presented to you. Intuitive Websites will summarize quantitative data from the questionnaire and analyze key issues/challenges and overall emotional reactions of users. Our comprehensive reporting includes the following:

    * Executive Summary: A high-level review of the report findings and recommendations
    * Task Issues & Recommendations: A detailed analysis of each task, identifying key issues users encountered, based on both quantitative and qualitative data captured, and recommendations for improvement
    * Key User Successes & Challenges: A brief outline of successes and challenges user-by-user, with quotes from users
    * Recommendations Checklist: A practical list for efficiently implementing recommendations
    * Wireframe Recommendations: A visual representation of design/layout recommendations (if appropriate)
    * User Videos: A digital recording of each user session capturing their screen interactions with a picture-in-picture feature to view the user interacting with the Website
    * Highlight Video: A picture-in-picture video that captures overall key users issues and challenges

Investment: From $8,000

Get Started Now!
Call Intuitive Websites at 719-481-4040 now or contact us.

Strong placement yields strong results.  Whether you are rank high in natural search engine results or create compelling paid search advertising, visibility in the search engines equals traffic.  Intuitive Websites creates long-term search engine marketing strategies that get results. We do not offer quick fixes or gimmicks.  Avoid rogue Search Engine Optimization (SEO), check out this Google article to learn more, and look for ethical and holistic approaches that focus on using appropriate keywords with great value-added content.

Search Engine Optimization Services

Search Engine Optimization (SEO) Launch Guide

If you are not investing in a complete Internet Marketing Plan, keyword research is necessary at a minimum to ensure you incorporate the right keywords and phrases into your site.  The SEO Launch Guide provides comprehensive keyword research, combined with a best practices review of your competitors' rankings and recommendations for optimizing key pages on your site. From $1,000

Search Engine Optimization

Optimizing your site is critical to improving your rankings in the search engines.  More art than science, effective optimization creates a Website that is intuitive to your visitors, adds the keywords the search engines are looking for in your code, and carefully incorporates the keywords and phrases into the content. We take care to keep your brand is secure and maintain focus on the user.  From $250/page

SEO Review

A great starting point is a detailed review of your current SEO program.  Our consultants will prepare a comprehensive report on what is working on your Website in the search engines and a complete set of recommendations for improving the site's search engine rankings. This works if you have a current SEO strategy that you are looking to improve upon. From $1,500.

Paid Search Marketing Campaigns

Pay-Per-Click Campaign Development & Management

Intuitive Websites sets up and manages online advertising programs with Google and Yahoo. We set up key phrases and ad groups in structured campaigns in order to maximize click-throughs, conversions, and account management and tracking. We also provide copywriting services to build advertising content that gets results.

Landing Pages

An effective landing page is critical to increasing conversions from paid listings. You have just a few seconds to convert a click-through to a prospective buyer. Intuitive Websites can develop specially optimized landing pages to help convert visitors into buyers. These landing pages are user-oriented, keyword-rich pages that showcase selected products related to your advertising campaign.  

Interested in outsourcing the monitoring and/or management of your Search Engine Marketing efforts? Our Web Performance Consulting program can provide ongoing monitoring, reporting, and recommendations for site improvements to keep your Web marketing efforts on track and sustain solid conversion rates from the Website.

The Online Website Review was developed to meet our customers' needs for a fast snapshot of improvement recommendations based on the top 50 issues we find on most Websites during our comprehensive, customized Website Reviews and User Testing.

In less than one hour, you can evaluate your Website and receive recommendations for improvement in each part of our four step process that is critical to Web success:

    * Web Strategy
    * Design and Development Considerations
    * Driving Traffic
    * Website Performance

After completion of the 50-point multiple-choice review, you will receive a 22-page report that includes an effectiveness score for each section, an overall Intuitive Website score, and tips and suggestions for improving your Website. You can access the survey for 30 days from your date of payment, and you can take the survey as many times as you like during those 30 days. Also, an unlimited number of team members can take the survey and compare results. This will allow you to get feedback from various perspectives—technical, marketing, operations, sales, etc. Additionally, the report serves as an excellent outline for use in gathering market research from your targeted Website visitor.

Cost: $99 Free for a Limited Time!

Take the Online Website Review NOW!


    
    
    
Tips

Many Websites are "brochure-ware," sites that look good and convey a lot of information, yet bring little to the bottom line.   How does your Website size up?

Click here to find out more about the Online Website Review.

    
    
    

Looking to ramp up your Internet Marketing efforts for your Website? Based on sound usability and design principles, the latest Internet marketing strategis, and competitive analysis, the Internet Marketing Plan recommends strategies for driving targeted visitors to our site, as well as ensuring your site is ready to convert them into leads and/or customers. The Internet Marketing Plan may include any of the following components:

Market Research
Conduct comprehensive market research that focuses on your customers and competitors and will identify your most powerful Internet marketing strategy.

    * Analyze online competition (up to 5 included) and outline competitive advantage and best practices
    * Analyze current site statistics
    * Identify target markets and user goals

Site Design & Technical Elements
Identify obvious usability and design barriers to converting visitors into customers.

    * Design improvements
    * Content improvements
    * Navigation/site map recommendations
    * Interactive improvements

Internet Marketing
Develop Internet marketing strategies and action plan to drive qualified traffic to your Website.

    * Define search engine strategies
    * Perform keyword and ranking analyses
    * Provide Search Engine Optimization (SEO) recommendations
    * Outline online advertising campaign strategy
    * Define opt-in e-mail newsletter approach
    * Identify appropriate online marketing channels, including related online magazines, blogs, discussion groups, portals, affiliate marketing, reciprocal linking, etc. to get the word out.
    * Recommend statistical monitoring program
    * Coordine with offline marketing efforts

Investment: From $4,500

Get Started Now!
Call Intuitive Websites at 719-481-4040 now or contact us.

To attract more visitors to your site, consider implementing additional online marketing methods.  One, two, or all of these methods may be appropriate. The key is to develop a strategy that incorporates your offline marketing, your search engine marketing, and your additional online marketing efforts into a holistic approach. Prices vary based on the scope of the work.

Blogs

Communicate with visitors about anything related to your business.  Blogs use RSS feeds to enable users to subscribe to your blog and receive notification of your new postings.  It's a great way to create an ongoing touch-point with current and potential customers.

Podcasts

Increase your reach by producing podcasts on topics related to your business and posting them on iTunes.  Apple announced recently that they have sold over 100 million iPods.  Almost all of these IPod customers will need to visit iTunes, with many of them listening to podcasts.  Not only will you attract potential customers through a different channel and entertaining medium, but you are also providing value-added content that enhances your online presence.

Email Marketing

Email newsletters are another way to stay connected with your site visitors and drive traffic. Newsletters can be developed quarterly, bi-monthly or monthly. Intuitive Websites offers services to develop your email newsletter design, as well as ongoing copywriting, distribution, growing the list and tracking.

Reciprocal Linking

Currently, inbound links help with your search engine rankings. Intuitive Websites can help you develop a linking campaign that focuses on building up reciprocal links from other valuable sites. Our goal is not to build up pages of "spam" links that do not provide value to your site visitors or drive the right kind of traffic to your site--search engines are quickly catching on to these tactics and adjusting their algorithms accordingly. Rather, we focus on finding the right sites to trade links with so that you provide value to your customers, drive qualified traffic to your site from the links, and increase your rankings with the search engines.

Affiliate Marketing

Large groups of affiliate Websites thrive on the Internet by sending traffic to sites for a sales commission and are ready to sell your products through links on their Websites.  We can set up your site in these large networks with the goal of driving more sales to your ecommerce Website.

Portals

Our consultants can find the meeting places for your target market online and find ways to direct them to your Website.  These portals have the potential to drive large amounts of traffic and the key is to find these sites and contact them for link exchanges.

Content Distribution

Content is the oxygen of the Internet.  Without good content no one would be online.  Getting your content placed on popular portals, newsletters, iTunes and other Websites is a great way to drive more traffic to your site and expand your brand.  We can help you find sources to distribute your content and expand your online reach.

Webinars

We can help you develop, assemble and distribute online seminars, or webinars, online.  We can also help you drive attendees and market the webinar.  Webinars are a great marketing tool and can also be a revenue channel for your business.  We can help you launch your webinars and make them work for you.

Social Networking

We can help you develop a strategy for content distribution and traffic generation from social networking sites like Facebook, LinkedIn and Twitter.  These fast growing Websites are used by millions of users and are becoming powerful Web marketing resources.

Any ideas that can drive traffic and get results for your Website can be researched and implemented.  Creativity is important along with the flexibility to do new things that work.

Investment: Costs Vary

Get Started Now!

Call Intuitive Websites at 719-481-4040 now or visit our contact us page.

   
Drive Traffic
HOME / SERVICES / DRIVE TRAFFIC

Interested in attracting qualified visitors to your Website and converting them into customers?  Internet marketing that takes into account the user experience goes a long way towards increasing your chances of creating strategies and tactics to attract visitors and to engage them to stick around to become a customer. Intuitive Websites' Internet Marketing services include the following:

    * Internet Marketing Plan:
      Develop Your Complete Web Marketing Strategy
      Looking to ramp up your Internet Marketing efforts for your Website? An Internet Marketing Plan reviews competitors, analyzes keywords and search engine placement, and provides clear guidelines on the best ways to drive more qualified traffic to your Website. And, we provide feedback on any usability barriers to converting that traffic.  More>

    * Search Engine Marketing:
      Drive Traffic with Natural Results and Paid Placement
      You can't discuss driving traffic without mentioning the search engines.  Constantly changing, but always important, strong search engine referrals through natural results or paid placement is critical to your Internet marketing strategy.  More>

    * Interactive Marketing Campaigns:
      Reach More Customers Online
      Internet marketing is more than just playing well with the search engines. There are a variety of other avenues to help you gain more visibility on the Internet. Good interactive marketing campaigns will leverage user knowledge to apply appropriate strategies that reach and engage more customers. More>

Get Started Now!
Call Intuitive Websites at 719-481-4040 now or contact us.