MYTH:
Some people believe you should create Websites with
the search engines as the primary readers . . . what
happens when you get the traffic you are trying to draw
onto one of these sites??? Nothing. That's right, these
visitors don't convert to buyers because these sites
are not written for the Web user.
TRUTH:
You can create intuitive Websites that are found by
the search engines!
Keyword
Research If
you are not investing in a complete Internet Marketing
Plan, keyword research is necessary at a minimum to
ensure you incorporate the right keywords and phrases
into your site.
SEO
Copywriting More
art than science, SEO copywriting is a critical component
of creating a Website that is intuitive to your visitors
and incorporates the keywords and phrases that
will improve your rankings in the search engines.
Careful editing of your site's content will ensure
that it is optimized, maintains your brand, and doesn't
lose focus of the main reason you are on the Web to
begin with: to convert visitors into business for
your company!
Meta
Tag Optimization We
optimize your title, meta, and alt tags as appropriate,
as well as other parts of your HTML code.
Directory
Submissions We
do not spam the search engines with "hundreds
or thousands" of automatic submissions but rather
manually submit your newly optimized pages to the
directories and most popular search engines. Note
that search
engines may index new pages very quickly or may not
add pages to their indices for long periods of time.
We
offer our SEO services on a flat rate, per-page basis,
as well as on a monthly retainer. Monthly services include
detailed reporting and monitoring of your submissions
and site rankings, adjustments to your site optimization,
and consulting on other strategies to improve your rankings.
