If
you want to increase sales from your Website, the Internet
Marketing Plan is a blueprint for driving traffic to
your site and then converting these visitors into leads
and buyers. The Internet Marketing Plan is designed
to outline a clear Internet Marketing strategy for your
Website and may include any of the following components:
Market
Research:Conduct
comprehensive market research that focuses on your customers
and competitors and will identify your most powerful
Internet marketing strategy.
Analyze
online competition (up to 5 included) and outline
competitive advantage and best practices
Analyze
current site statistics
Identify
target markets and user goals
Site
Design & Technical Elements: Identify obvious
usability and design barriers to converting visitors
into customers.
Design
improvements
Content
improvements
Navigation/site
map recommendations
Interactive
improvements
Internet
Marketing: Develop Internet marketing strategies
and action plan to drive qualified traffic to your Website.
Define
search engine strategies
Perform
keyword and ranking analyses
Provide
Search Engine Optimization (SEO) recommendations
Outline
online advertising campaign strategy
Define
opt-in e-mail newsletter approach
Identify
appropriate online marketing channels, including related
online magazines, blogs, discussion groups, portals,
affiliate marketing, reciprocal linking, etc. to get
the word out.
