Project: eCommerce Website Design and Development
- Online shopping cart
- Website design
Background
Gunpowder Bison & Trading Company (GBT) is a family owned and operated bison ranch and store based in Monkton, Maryland. Their bison are raised naturally, without harmful hormones or feed additives. GBT runs a physical store at the ranch in addition to their Website. They sell products to local farmer's markets, local restaurants and customers around the region and the US.
The previous Website generated little traffic and virtually no sales. The new Website designed by Intuitive Websites features an easy to use shopping cart and fresh design with more effective use of photos and content. The new site was optimized for the search engines and Intuitive Websites established and manages pay-per-click marketing program on Google. Intuitive Websites also writes the monthly GBT eNewsletter as well as new content for the Website to drive sales.
Services Provided by Intuitive Websites
- eCommerce Website design and development
- Search engine optimization
- Search engine marketing - Google AdWords pay-per-click campaign setup and monitoring
- Email marketing - campaign planning and article writing
- Website content writing
- Conversion strategies and other Website marketing consulting
Results
A year later after launch, the new GBT Website is generating considerable sales and profits. In fact, the company plans to expand their herd size to handle the increased demand and continue to improve profits.
- Intuitive Websites is projecting a 200% increase in GBT Website sales for 2010.
- The Gunpowder Bison & Trading Website now ranks consistently on the first page (top 10 listings) on search engine results for important search terms such as “Bison Meat” and “Buffalo Meat”.
