Project: Usability Testing

Background

With headquarters in Vancouver Canada, Intrawest is one of the world’s largest operators of ski resorts.  Their properties include Copper Mountain, Winter Park, Steamboat, and Whistler-Blackcomb to name a few.  We have worked with Intrawest for the past six years to improve their Web strategy and user experience.  The goal is to improve the usability of their online booking software and improve conversion rates on their ski resort Websites.

Project: Monthly Website Perfomance

• Website Review Plan
• Search Engine Optimization and Pay Per Click
• Usability Testing

Background

La Plata Investments, based in our hometown of Colorado Springs, asked us to help with their overall Web efforts in marketing their new residential development Cordera.  La Plata became a great client because we worked on a variety of programs and were able to see solid results using a comprehensive approach.

We included their Website developer and design company in our consulting meetings and were able to integrate the entire team into our recommended Website strategy for Cordera.com.  This led to excellent results and an increase in inquiries and interest in Cordera.

The first step was to develop a solid strategy for the site and measure all available stats.  From there, user testing confirmed the strategy and led to some modifications and a new site design.  Currently, we are driving traffic to the site and meeting monthly to review the site’s progress and all related stats.

Services Provided by Intuitive Websites

• Website review plan and strategy
• Search engine optimization
• Pay per click set-up and monitoring
• Usability testing in Denver and Colorado Springs
• Monthly Web performance meetings

Results

The user testing was a great success for Cordera and a driving force in restructuring the Website navigation and design.  Many key recommendations came from the testing including how to use video, photos, content, navigation, branding, conversions and much more.

Cordera measures results through increased traffic to their Website and leads provided to home builders marketing within the Cordera development. Through our search engine and usability work we were able to accomplish both these tasks and also recommend several options for tracking Website leads.  This lead generation program is not easy to track as many homebuyers drive directly to the home site or work with a realtor and do not leave a record of how they became a lead on the Web.  Cordera is currently reaping the rewards of increased visibility and inquiries in a very competitive real estate market.